Back in 2016, Huge was invited to lay out a plan for the re-launch strategy of the iconic Watchtower building in NY, as it transitioned into a major commercial development. It was a really exciting pitch because it was deeply connected to Dumbo, the area where the agency was located and close to where I lived myself. Although it was just a proposal, the ideas we put forward were so engaging that I still think about them with a bit of nostalgia. Our strategy encompassed both digital platforms and the marketing campaign to support the building's launch. Diving into this small project was fun, we could visit the giant complex of buildings from inside and learn how significant is the impact of large-scale real estate projects on rejuvenating entire city areas.