Wizarding World is the publishing, e-commerce, entertainment, and news company for everything related to the Harry Potter universe. It's a joint venture between Warner Bros and Pottermore, the company J.K. Rowling founded to manage the intellectual property of her creations. In 2019, they launched a membership subscription offering exclusive access to content and experiences tied to the famous franchise.

Back in 2018, I led the UX for shaping this subscription service. My role involved defining the benefits of each subscription tier and designing the mobile app interface for subscribers. This project was a great journey into service design and the fascinating aspects of fandom (and also to make me find out I'm a Ravenclaw). Naturally, the magical universe of Harry Potter provided a rich canvas for crafting beautiful experiences. The animations below, conceived by the amazing Sevan Darakjian, are just a few examples of what we designed for an exclusive e-book experience.