Branded content is always a challenging domain to navigate. It involves walking a fine line between creating genuinely relevant content and giving the impression of merely pushing a marketing agenda. 'Thinking With Google' stands out as one of the rare examples where a company has successfully struck this balance. I used the website even before I knew one day I would be working on it.

At Huge, we were responsible for the development and support of the product's strategy, in collaboration with Google's team. I led the UX for the account from 2015 to 2017. During this period, we launched many different initiatives. Among them was the Data Gallery tool, which was selected as 'Product of the Day' on Product Hunt. We also revamped the strategy for newsletters and developed the 'Customer Journey for Online Purchase' tool, which was featured in The Economist magazine. For anyone passionate about strategy, this project was like a playground.