Estadão holds a special place in my heart. It's not only one of my favorite Brazilian newspapers, but it was also the last project I worked on before moving to NY. There, I had the opportunity to contribute as a Strategist and UXer, helping to rethink the newspaper's mobile presence. It was a multifaceted challenge that went beyond just design – we delved into business models, audience engagement, content strategy, social media, and even team structure for the digital part of the paper. The project did well, even earning a UX Award in NY, which was an unexpected but appreciated recognition. It was a meaningful way to wrap up my time in Brazil and a memorable bridge to my new beginnings in New York.